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Privacy Policy

Effective date: 13.03.2025.

Welcome to The EQ Leader and The Chronicles of a High-EQ Leader. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and safeguard your information in accordance with the General Data Protection Regulation (GDPR).

1. Who We Are (Data Controller)

Controller: Djordje Mladenovic – The EQ Leader
Email: djordje.mladenovic.coach@gmail.com

If you are located in the EEA or UK, you have the right to contact your local supervisory authority regarding data protection matters.

EU Representative (Article 27 GDPR)
At this time, we are not required to appoint an EU representative because we process EU residents’ data only occasionally and in a low-risk, non-large-scale manner. This will be reassessed periodically.

2. What Data We Collect

a) Data you provide directly

  • Email address (newsletter subscription, quiz completion)
  • Name (optional)
  • Notes/messages when booking a call
  • Quiz responses and results

b) Data collected automatically

  • IP address
  • Browser type and device details
  • Pages visited and click behavior
  • Newsletter opens and link clicks
  • Traffic sources (UTM parameters)

c) Billing data (coaching clients)

  • Basic payment details processed securely by Stripe, PayPal, or Wise
  • We do not store sensitive payment information
  • Newsletter subscriptions
  • Sending quiz results
  • Marketing communications
  • Optional profiling for content relevance

You can withdraw consent at any time by unsubscribing or contacting us.

Performance of a contract / Pre-contractual steps (Art. 6(1)(b))

  • Booking coaching calls
  • Sharing information needed to deliver coaching services

Legitimate interest (Art. 6(1)(f))

  • Analytics to improve content quality
  • Understanding newsletter engagement
  • Enhancing site performance and user experience
  • Tax reporting
  • Invoicing and accounting compliance

4. How We Use Your Data

We use your personal data to:

  • Deliver newsletters and updates
  • Send quiz outcomes and personalized insights
  • Analyze performance and engagement
  • Improve content and website experience
  • Schedule coaching calls
  • Support business operations and comply with legal duties

We do not sell or rent your personal data.

5. Data Retention

Data is stored only as long as necessary:

  • Newsletter subscribers: until you unsubscribe (deleted within 30 days)
  • Quiz responses: up to 24 months
  • Coaching bookings: 12 months after the final interaction
  • Billing/legal data: retained up to 10 years (required by law)
  • Analytics data: 12–24 months depending on the tool

6. Your GDPR Rights

As an EU or UK resident, you have the right to:

  • Access your data
  • Correct inaccurate or incomplete information
  • Request erasure (“right to be forgotten”)
  • Restrict processing
  • Object to processing (including profiling)
  • Request data portability
  • Withdraw consent at any time

To exercise any right, email:
📧 djordje.mladenovic.coach@gmail.com
Subject: GDPR Request

7. Cookies & Tracking

We use cookies and similar tracking technologies to enhance user experience, analyze website performance, and understand how visitors engage with our content.

Cookies may be used for the following purposes:

  • Essential cookies – required for core website functionality
  • Analytics cookies – to measure traffic, engagement, and performance
  • Preference cookies – to remember user settings
  • Marketing cookies (optional) – used only if explicitly accepted by the user

If you are accessing our website from the EU/EEA or UK, non-essential cookies (such as analytics or marketing cookies) will only be activated after you provide consent through a cookie banner or settings panel.

You can manage or delete cookies at any time via your browser settings. Please refer to your browser’s help documentation (e.g., Chrome, Firefox, Safari) for detailed instructions.

8. Profiling & Automated Decision Making

We may perform light profiling—such as segmenting subscribers based on engagement patterns—to deliver more relevant content.
This profiling does not produce legal or significant effects, and you may object to it at any time.

9. Data Sharing & Third-Party Processors

We may share your data with trusted service providers who process personal data on our behalf:

  • Ghost / Ghost(Pro) – website and newsletter infrastructure
  • Mailgun / SendGrid – transactional and newsletter email delivery
  • Plausible / Google Analytics – website analytics
  • Calendly – scheduling coaching calls
  • Stripe / PayPal / Wise – secure payment processing
  • EmbedQuiz – quiz delivery and result emailing

All third-party processors are bound by GDPR-compliant data processing agreements (DPAs).

10. International Data Transfers

When personal data is transferred outside the EEA or UK, we rely on:

  • Standard Contractual Clauses (SCCs)
  • Provider-level safeguards
  • Transfer impact assessments

These mechanisms ensure adequate protection of your data.

Our content may include links to external websites.
We are not responsible for the privacy practices or policies of these third-party sites.

12. Children’s Privacy

Our services are not intended for individuals under 16 years of age.
We do not knowingly collect data from children. If you believe a child has provided data, contact us and we will delete it promptly.

13. Disclaimer

All content, insights, and recommendations provided by The EQ Leader are for informational and educational purposes only and do not constitute legal, financial, medical, or psychological advice.

14. Updates to This Policy

We may update this Privacy Policy from time to time.
Significant changes will be communicated directly via email or highlighted on our website.

The “Effective date” at the top reflects the current version.

15. Contact Information

For privacy inquiries or GDPR-related requests:
📧 djordje.mladenovic.coach@gmail.com
Subject: Privacy / GDPR Request

By subscribing to The High-EQ Leader’s Chronicles, you agree to this Privacy Policy.